Bleach and highlights remove
color from your hair by the process of oxidation. Oxidation decolorizes the
pigment in your hair shaft, which is why bleach will turn your hair almost
white if it’s left on for too long. Very bleached hair often gains a ‘yellow’
tint, because keratin (the protein your hair is made of) is naturally a pale
yellow. Hair needs to be tinted as well as bleached for the ‘platinum blond’
look. Of all coloring methods, bleach is potentially the most damaging,
Bleaching raises your hairs’ outer cuticle, allowing the bleaching agent to
fully penetrate. However, repeated bleaching can permanently raise the cuticle
scales and allow rapid and continuous loss of moisture.
Damage from bleach includes
dry, brittle, inelastic hair, and hair that is more prone to breakage and split ends. Bleached hair is also more porous and swollen
and therefore more vulnerable to other chemical and non-chemical
processes. The amount of damage done also depends on the amount of color
change. For instance, going from a dark to a light shade is the most hazardous
because the coloring (bleaching) agent is stronger and left on for
longer.
The best way to combat
dryness, brittleness and breakage is to use a pre-shampoo deep conditioning treatment three days before and
also after bleaching or highlighting, and then weekly thereafter. This plumps
your hair with moisture, making it more elastic .
Bleaching raises your hair
cuticle, causing hairs to interlock and tangle easily. Condition after every shampoo to flatten the cuticle, seal in moisture, reduce knots and
add shine.
Turn off your blow-dryer when your hair is ‘just dry’. Overheating and drying bleached hair further reduces moisture and elasticity.
Use a
smoothing product to help close and smooth your hair cuticle. This will help
reduce moisture evaporation and also give your hair a glossier and healthier
appearance.
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