Does bleaching cause hair damage ???

Bleach and highlights remove color from your hair by the process of oxidation. Oxidation decolorizes the pigment in your hair shaft, which is why bleach will turn your hair almost white if it’s left on for too long. Very bleached hair often gains a ‘yellow’ tint, because keratin (the protein your hair is made of) is naturally a pale yellow. Hair needs to be tinted as well as bleached for the ‘platinum blond’ look. Of all coloring methods, bleach is potentially the most damaging, Bleaching raises your hairs’ outer cuticle, allowing the bleaching agent to fully penetrate. However, repeated bleaching can permanently raise the cuticle scales and allow rapid and continuous loss of moisture. 

Damage from bleach includes dry, brittle, inelastic hair, and hair that is more prone to breakage and split ends. Bleached hair is also more porous and swollen and therefore more vulnerable to other chemical and non-chemical processes. The amount of damage done also depends on the amount of color change. For instance, going from a dark to a light shade is the most hazardous because the coloring (bleaching) agent is stronger and left on for longer. 

The best way to combat dryness, brittleness and breakage is to use a pre-shampoo deep conditioning treatment three days before and also after bleaching or highlighting, and then weekly thereafter. This plumps your hair with moisture, making it more elastic .

Bleaching raises your hair cuticle, causing hairs to interlock and tangle easily. Condition after every shampoo to flatten the cuticle, seal in moisture, reduce knots and add shine.

Turn off your blow-dryer when your hair is ‘just dry’. Overheating and drying bleached hair further reduces moisture and elasticity. 

Use a smoothing product to help close and smooth your hair cuticle. This will help reduce moisture evaporation and also give your hair a glossier and healthier appearance.

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